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Director of Marketing (Beltsville, MD)
Monday, May 13, 2019 10:21 AM
Metro Washington Chapter
ASSOCIATED BUILDERS AND CONTRACTORS - metro washington chapter OFFICE
Director of Marketing
To apply, send resume to Debbie Livingston -
The Director of Marketing has overall responsibility for ensuring appropriate marketing strategies, plans, and implementation are in place to support the mission of the organization. The Director of Marketing is knowledgeable about program goals in order to develop marketing strategies to attract audiences to relevant products and services. The Director of Marketing builds strong relationships internally with other staff in membership, education, government affairs, and programs departments. The Director of Marketing builds strong relationships externally with association members, community groups, and other stakeholders.
Women Building Washington Committee
ABC.XYZ Young Professionals Committee
Develops, directs, and implements various marketing plans for ABC’s products and services. These plans may encompass marketing of educational programs, events, membership, and other activities.
Enhances and maintains the ABC and CraftMasters Training Trust (CTT) brands, collaborating with peers in other departments to ensure that brand integrity and opportunities are maximized. Leads efforts to ensure the ABC and CTT brands are consistent and leveraged through execution and management of event marketing efforts, print ads, websites, collateral literature, signage, and other promotional initiatives.
Works closely with staff directors and association members to support/enhance association programs and committee goals.
Prepares and manages marketing budgets for projects. Regularly provides status and benchmarking reports. Prepares and presents to internal and volunteer leadership plans and progress reports on marketing efforts for selected projects.
Where necessary, conducts research and serves as a conduit for requisite market research and information to support the marketing goals and objectives for key association products and services.
Schedules and participates in meetings with stakeholders to ensure the advancement of the association’s craft training and apprenticeship programs.
Develops and implements strategies and initiatives to communicate ABC of Metro Washington’s and ABC CraftMasters’ mission, position, and activities to appropriate audiences as needed.
Works in conjunction with other staff to ensure database of members and prospects is accurately maintained and utilized for marketing initiatives.
Leverages technology for strategic and segmented marketing using programs like Mailchimp, JotForms and CRM/AMS systems.
Seeks opportunities to develop working relationships and coalitions with other individuals/organizations to further ABC of Metro Washington’s mission. Serve as association representative to such coalitions when appropriate.
Enhances and maintains association brand, including developing and maintaining association style guide, ensuring compliance with logo trademark requirements, and working with staff directors and association members to define association brand and to develop appropriate products.
Manages association’s electronic campaigns, print newsletters and quarterly magazine, Building Washington, and, when needed, collaborates with staff to communicate with the publisher of the annual membership directory and buyer’s guide.
Maintains association website, social media accounts and works with the association’s directors to keep content relevant and up-to-date.
Develops sponsorship packages with Programs and Education Directors and for ABC.XYZ to promote non-dues revenue for ABC and CTT.
Develops ABC branded collateral for ABC MD initiatives to ensure political and craft and apprenticeship messaging from all four chapters is consistent.
Supervises support staff as assigned.
Attends and staffs ABC and CTT functions, including -- but not limited to – monthly general membership meetings, annual golf outing, annual planning conference, apprentice graduation, member retention visits and special events. Also required to attend functions of other organizations for networking and/or business development purposes.
Other duties as assigned.
Operates under supervision of President/CEO and is expected to perform all responsibilities related to the position's basic functions without direct supervision.
KNOWLEDGE BASE AND SKILLS
Superior strategic and long-term planning capabilities.
Superior marketing, promotional and presentation skills.
Excellent written and verbal communications skills.
Exceptional client relationship skills.
Experienced in developing and managing marketing budgets.
Proficient with Microsoft Office.
Experienced in graphic design, e.g., Adobe Creative Suite CS5.
Working knowledge of website and database management.
Working knowledge of social media.
Exceptional member service outlook and capability.
Self-driven and able to work independently.
Knowledge of construction industry.
Ability to manage others.
5-7 years related work experience, preferably within A/E/C environment.
B.S. in Marketing or Communications.
Metro Washington Chapter
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