Business Development for Marketing Agents
  • Determine the demand for products and services offered by your firm and its competitors
  • Identify potential markets
  • Develop pricing strategy to maximize your firm's share of the market and its profits while ensuring that the firm's customers are satisfied
  • Monitor trends that indicate the need for new products and services and oversee product development
Communications for Marketing Agents
  • Promote the firm's products and services and to attract potential users through trade shows and sponsoring industry events
  • Produce internal company communications
  • Draft speeches, arranging interviews, and maintaining other forms of public contact
  • Handle special events such as sponsorship of races, parties introducing new products, or other activities the firm supports in order to gain public attention through the press without advertising directly.
Personal Characteristics
  • Mature, creative, highly motivated, resistant to stress, flexible, and decisive.
  • Ability to communicate persuasively, both orally and in writing, with other managers, staff, and the public.
  • Tact, good judgment, and exceptional ability to establish and maintain effective personal relationships with supervisory and professional staff members and client firms
Technical Skills for Marketing Agents
  • Understanding your market segmentation opportunity
  • Branding yourself and your business
  • Knowledge of your product or service
  • Public relations and managing your contacts
  • Identify customer needs and meeting them
  • Presenting, listening and closing the sale
Sales Preparation
  • The Plan: Goals - Real and Stretch
  • How Big Is Your Market? Economic Forecasting Sources
  • Know Your Customer's Business and Industry
  • Know Your Customer's Decision Makers
  • Know Your Products/Services - Features & Benefits
On the Road
  • Opening the Doors or Finding an Open Door
  • Negotiations
  • Overcoming Objections
  • Sell until they buy, then stop!
Position Titles
  • Marketing
  • Public Relations
  • Sales Management
  • Business Development


Sponsors
ACTON Mobile Industries

ACTON Mobile Industries

Foundation Software

Foundation Software

Tradesmen International

Tradesmen International

Enterprise

Enterprise

ABC Insurance

ABC Insurance


ProEST Estimating

ProEST Estimating

ConsensusDOCS

ConsensusDOCS

GM

GM

CLP Resources

CLP Resources

AHA

AHA


ConExpo - CON/AGG 2011

ConExpo - CON/AGG 2011

Idocomp.com

Idocomp.com