Membership Director

ASSOCIATED BUILDERS AND CONTRACTORS - Western washington CHAPTER 

Position Title:  Membership Director
Location:             Bellevue, WA

To apply, send resume to wendy@abcwestwa.org

Primary Functions
To recruit new members to ABC through marketing and sales activities and by developing and managing membership recruitment campaigns in cooperation with the Board of Directors, Membership Council and membership at large. 

To retain members by developing services and benefits that provide value to the members and helping create pathways for member engagement.

Responsibilities

Member Recruitment

  • Develop membership recruitment campaigns
  • Solicit prospect leads and referrals
  • Develop and maintain membership marketing materials
  • Conduct membership presentations to prospective members
  • Oversee response to requests for membership information (w/Member Services Manager MSM)
  • Oversee development and maintenance of prospect database (w/MSM)
  • Compile recruitment statistics 
  • Oversee recognition of member sponsors and Beam Club members 
  • Develop and maintain analysis of competing organizations
  • Approve non-member participation in ABC events
  • Meet with prospects face to face when ever necessary
  • Coordinate Retro program sales by working closely with TPA
Member Retention
  • Recruit with retention in mind
  • Coordinate annual renewal dues billings with Member Services Manager and Director of Finance & Administration 
  • Conduct follow-up with non-renewed members
  • Compile statistics on renewed and non-renewed members  (w/MSM)
  • Meet with members anytime necessary to “sell” the benefit of membership for renewal
Member Engagement
  • Conduct member orientations with new members or new contacts
  • Assist President, Board and councils in creating pathways and  opportunities for member involvement through councils, committees, task forces, and other member groups
  • Assist members in achieving their networking and marketing goals within ABC 
  • Oversee tracking of member involvement in programs and services (w/MSM)
  • Develop and coordinate regular mechanisms to monitor member satisfaction and solicit feedback and suggestions 
  • Encourage and support special-interest member councils
Member Services Marketing
  • Work with Board of Directors and Membership Council to develop new services to enhance the value of membership
  • Promote existing services to member companies
  • Develop or review prospecting or other membership-related materials 
  • Work with member volunteers to identify and promote ABC values
  • Actively pursue opportunities to promote ABC member companies
ABC Retro Program Marketing 
  • Assist with marketing of ABC Retro Program to members and prospects
  • Conduct presentations to Retro applicants
Other Responsibilities      
  • Support the Membership Council by maintaining annual work calendar, agendas, minutes, etc, in cooperation with Vice Chair-Membership       
  • Monitor the annual strategic plan and update as needed
  • Prepare monthly Membership Report for Board of Directors
  • Attend Board meetings, Leadership Planning Conference and ABC National conferences as appropriate   
  • Maintain current knowledge of membership "best practices"
  • Attend ABC events, especially networking events
  • Assist President and Board with other duties as requested
Internal Relationships
  • Reports to President
  • Works closely with staff and member volunteers 
External Relationships
  • Actively pursue opportunities to develop mutually beneficial  relationships with other industry organizations
Skills
  • Marketing and sales of non-tangible benefits
  • Writing
  • Customer/member service
Experience
  • Non-profit or membership-based organizations
Attributes
  • Organized
  • Team player
  • Multi-task
  • High energy
  • Creative
Other
  • Flex hours, after hours