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Implementing Business Software and Driving Adoption

Date: Thursday, April 25, 2024 Register Now
Time: 3 p.m. ET (12 p.m. PT)
Length: 60 minutes
Speaker(s): Maria Davidson, CEO and Founder, KojoChris Martinez, President, Central Electric


Webinar Description
ABC Members Only

The construction industry has been slow to adopt new technologies. For many years, tech was seen as an optional add-on only for the most forward-thinking firms. However, that perception is changing and, in order to stay competitive, it’s imperative for every contractor to adopt tech solutions.

We’ll walk through the important steps to implementing the right software for your business by:

  • Determining the right time for a new tech solution
  • Identifying the pain points and selling the vision
  • Managing risk during implementation
  • Integrating adoption into business workflow

In addition, learn real life tips and experiences from Central Electric’s Chris Martinez to discover how they have implemented business software within their company and driven adoption.


   Speaker Info

Maria Davidson is CEO and founder of Kojo, construction’s leading materials management software. Before Kojo, she helped build 8VC, a venture fund with over $3.5 billion in assets under management and spent time as an investment banker at Goldman Sachs. Davidson has been selected to the Forbes 30 Under 30 list and named one of Inc. Magazine’s Top 100 Female Founders.

Chris Martinez is president of Central Electric. He and his brother bought Central Electric from their parents almost 10 years ago. When Martinez joined the company, there was a team of seven. Today, they boast a team of over 150 employees. He is most passionate about growing people; Central Electric is constantly working on team engagement and has an over 97% retention rate.

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