Southwire Overview


In 1937, our founder, Roy Richards, simply wanted to erect poles and string wire so his grandmother could read under electric light. So, he started a company to do just that. On March 23, 1950, he expanded on that dream and founded Southwire Co. LLC with just three secondhand machines and 12 employees. That same spirit is how we’ve continued to grow into a global supplier of wire and cable, and one of the leading suppliers of wire for utilities in the U.S. Yet, we’ve never forgotten where we came from: we’re still private, family-owned and based right down the road in Carrollton, Georgia.

We manufacture half of the cable used in the transmission and distribution of electricity across America, and one out of every three homes contains our electrical wiring. More than half of the copper rod made around the world is produced with Southwire Continuous Rod (SCR®) technology. Our tools and equipment business continues to grow, and our wire plays a key role in the manufacturing of other products, including automotive wiring harnesses and electrical motors.

At Southwire, we work hard every day to discover, develop and distribute sustainable solutions that exceed the expectations of our stakeholders around the world. In doing so, our goal is simple: we want to go from good to great. We continue to build on our seven decades of rich history by looking to the future—a future where needs will be met through high-end systems and solutions, and a future guided by the technologies, forces and trends shaping our industry.

Wire is the starting point. Every challenge. Every day. The people of Southwire bring the innovation, expertise and responsiveness you need for to make your project a success.

Southwire Tools and Equipment


In addition to manufacturing wire and cable for the OEM, Industrial, utility and electrical industries, Southwire also supplies a variety of electrical tools, equipment and assembled products. From electricians’ hand tools and meters to contractor equipment, extension cords and lighting, Southwire has solutions for all of your electrical needs.

To learn more about our tools and equipment offering, visit

Southwire SIMpull® Solutions

We’ve Got Your Entire Project Covered

We’ve got your entire project covered, not just with tools and products, but with entire solutions developed with you in mind. No matter what phase of a job you are in, Southwire has a solution.

Phase 1 - Pre-Construction: Planning is the key to increasing safety and productivity on any project. By utilizing our expert field representatives, along with our mobile apps, you can make your project easier, more efficient and more productive. Visit our website and click on the “resources” tab to explore our mobile apps and other programs you can utilize for your next project. Visit the app store to download Southwire’s free apps.

Phase 2 – Power Distribution: Improve speed and safety of your next feeder or MV electrical installations with Southwire Solutions. From innovative products to cable pulling equipment and material handling solutions, Southwire has something to meet your needs.

Phase 3 – Branch Circuit: Increase safety and productivity with a revolutionary approach to branch circuit installations. Southwire offers a vast array of innovative products, equipment and tools for your branch circuit installations.

Phase 4 – Low Voltage: Get everything you need in electronic wire and VDV tools from Southwire. Our offering includes sound and security cables, audio and video cables, fire alarm cables, telecom cables and VDV and electrical hand tools to make the job safer and more productive. 

Southwire CableTechSupport™ Services

Southwire’s CableTechSupport™ team, consisting of elite engineers specializing in power, electrical, mechanical, civil, chemical, polymer science, industrial and nuclear engineering, has the expertise and ability to respond with innovative solutions for your most complex and mission-critical wire and cable challenges. If you’d like more information on our CableTechSupport™ Services, please contact your local Southwire Sales Representative today.


Southwire Solutions University


Based out of the Thorn Center in Carrollton, Georgia, Southwire Solutions University offers real-world, hands-on product training for electrical contractors, distributors and apprenticeships throughout North America.

Attendees learn best practices for a safe and productive cable installation by using Southwire’s SIMpull Solutions® products and services.

Based out of the Thorn Center in Carrollton, Georgia, Southwire Solutions University offers real-world, hands-on product training for electrical contractors, distributors and apprenticeships throughout North America.

Southwire™ Top Gun Apprentice Program

Southwire’s Top Gun Apprentice Award is designed to award the top electrical graduating apprentice from each electrical training program. Apprentices earn the Top Gun title by achieving top scores throughout their program and skills competition.

Top Gun Apprentices will receive:

  • • Tool backpacks filled with Southwire hand tools and meters
  • • Top Gun certificate
  • • Top Gun hat

Learn More:

Visit or email us at [email protected]

Check out our Exclusive Quarterly Training Series!

Each quarter we present a new training series to help educate our customers on Southwire’s solutions. These training series include Feeder Solutions, MCAP® Cable, Circuit Solutions and more.

Register Here